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Pekka Korpela
pekka.korpela@talvi.com
tel + 358 40 820 67 70

Digital content creation is a modern term denoting the creation and modification of digital content, such as animation, audio, graphics, images or video, as part of the production process before presentation in its final medium. This large field encompasses many segments such as 3D graphics, audio editing, compositing, authoring, etc. There are other terms available such as rich media, creative media or multimedia production, but they also apply to processes not done digitally, such as drawing paintings by hand or producing in the sense of financing a project.

Content is king ?
A current meme when making marketing communication is the catchwords “Content is King” (although Andrew Odlyzko in “Content is Not King” argues otherwise). What is meant by the term “Content is King” is written text and chronological story telling. In digital communication content alone can not be the King. The “new King” in modern communication is the combination of content and technology.

Interactivity
In the “contingency view” of interactivity, there are three levels: Noninteractive, when a message is not related to previous messages; Reactive, when a message is related only to one immediately previous message; and Interactive, when a message is related to a number of previous messages and to the relationship between them.

Interactivity is similar to the degree of responsiveness, and is examined as a communication process in which each message is related to the previous messages exchanged, and to the relation of those messages to the messages preceding them.

Technology effects on content
Media production and delivery technology may potentially enhance the value of content by formatting, filtering and combining original sources of content for new audiences with new contexts. The greatest value for a given source of content for a specific audience is often found through such electronic reworking of content as dynamic and real-time as the trends that fuel it’s interest. Less emphasis on value from content stored for possible use in its original form, and more emphasis on rapid repurposing, reuse, and redeployment has led many publishers and media producers to view their primary function less as originators and more as transformers of content.

Content
The word “content” is often used colloquially to refer to media, which is erroneous as it instead means the contents of the medium rather than the medium itself. Likewise, the single word “media” and some compound words that include “media” (e.g. multimedia, hypermedia) are instead referring to a type of content. An example of a type of content commonly referred to as a type of media is a “motion picture” referred to as “a film.” The distinction between medium and content is less clear when referring to interactive elements that contain information and are then contained in interactive media, such as dice contained in board games or GUI widgets contained in software.

Content value
The author, producer or publisher of an original source of information or experiences may or may not be directly responsible for the entire value that they attain as content in a specific context. For example, part of an original article (such as a headline from a news story) may be rendered on another web page displaying the results of a user’s search engine query grouped with headlines from other news publications and related advertisements. The value that the original headline has in this group of query results may be very different from the value that it had in its original article.
It is possible for a person to derive their own value from content in ways that the author didn’t plan or imagine. User innovation makes it possible for users to develop their own content from existing content.
Not all content requires creative authoring or editing. Through recent technological developments such as mobile phones that can record events anywhere for publishing and converting to potentially reach a global audience on channels such as YouTube, most recorded or transmitted information and experiences can be deemed content.