Talvi´s “New Media digi-craftsmen” team has specialized in interactive content creation and Web 2.0.

CONTACT:
Pekka Korpela
pekka.korpela@talvi.com
tel + 358 40 820 67 70

Content creation
Digital Content Creation is a modern term denoting the creation and modification of digital content, such as animation, audio, graphics, images or video, as part of the production process before presentation in its final medium. This large field encompasses many segments such as 3D graphics, audio editing, compositing, authoring, etc. There are other terms available such as creative media or multimedia production, but they also apply to processes not done digitally, such as drawing paintings by hand.

Web 2.0
Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and web design that aims to enhance the web. Web 2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis and blogs.

Digital multi channel communication
Digital multi channel communication is a term for actions that combines multiple digital channels, utilizes unique benefits of Internet and Web 2.0 and uses digital content creation to create value to the audience in the marketing or corporate communications.
For example, if a company is trying to promote a new product release, they could send out an email message or TV-commercial campaign individually. This, if properly executed, could yield positive results. However, this same campaign could be exponentially improved if multiple message types and interactive communities are implemented – a TV commercial, a cinema commercial, a radio commercial, mobile, microsite, blogs, web communities, viral, banners, email campaign, search engine campaign etc.