3D computer graphics

3D computer graphics (in contrast to 2D computer graphics) are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images.

3D modeling

3D modeling is the process of developing a mathematical, wireframe representation of any three-dimensional object (either inanimate or living) via specialized software.

3D rendering

3D rendering is the 3D computer graphics process of automatically converting 3D wire frame models into 2D images with 3D photorealistic effects on a computer.

Anamorphic format

Anamorphic format is a term that can be used either for the cinematography technique of capturing a widescreen picture on standard 35 mm film, or other visual recording media with a non-widescreen native aspect ratio, or a photographic projection format in which the original image requires an optical anamorphic lens to recreate the original aspect ratio.

Banner Ad

An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information (see Microsite)

Blacklisted

A blacklisted notice means that the message may not have been delivered due to be flagged on one of the major lists that keep tabs of known spammers. Different ISPs use different blacklists to block mailings from being delivered to their clients. It can be a temporary ban or a permanent one, depending upon the list.

Blocked

A blocked notice means that the message did not get through due to being considered spam by the subscriber’s ISP. This may be due to being on a blacklist or because the message contains a domain that is already being blocked.

Blog

Shortened from “web log” a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order.

Campaign

A campaign is a specific message being sent to a specific group of recipients.

CAN SPAM Act

The CAN SPAM ACT is a series of federal laws that must be followed by all email marketers. Those found in violation of the laws can be subjected to major penalties. For more information, go to http://www.spamlaws.com/federal/108s877.html

Click Through

The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.

Color correction

By using color gels, or filters, color correction is a process used in stage lighting, photography, television, cinematography and other disciplines, the intention of which is to alter the overall color of the light; typically the light color is measured on a scale known as color temperature, as well as along a green-magenta axis orthogonal to the color temperature axis.

Color grading

Color grading is the process of altering and enhancing the color of a motion picture or television image, either electronically, photo-chemically or digitally. The photo-chemical process is also referred to as color timing and is typically performed at a photographic laboratory. Modern color correction, whether for theatrical film or video distribution, is generally done digitally.

Compositing

Compositing is the combining of visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously called “blue screen,” “green screen,” “chroma key,” and other names. Today, most though not all compositing is achieved through digital image manipulation.

Content delivery

Content delivery describes the delivery of digital media “content” such as digital audio or digital video or computer software and games over a delivery medium such as broadcasting or the Internet. Content delivery has two parts:

1. delivery of finished content for digital distribution, with its accompanying metadata
2. delivery of the end product to the consumer

Specialist networks known as “Content Delivery Networks” have emerged to distribute digital content on the Internet. Alternative technologies for content delivery include peer-to-peer file sharing technologies.
Alternatively, Content Delivery Platforms, which are like hosted Content management systems have emerged to create and syndicate content remotely.

Digital cinematography

Digital cinematography is the process of capturing motion pictures as digital images, rather than on film.

DCC – Digital Content Creation

Digital Content Creation is a modern term denoting the creation and modification of digital content, such as animation, audio, graphics, images or video, as part of the production process before presentation in its final medium.

Dialogue editor

Dialogue editor assembles, synchronises, and edits all the dialogue in a film or television production. Usually they will use the production tracks: the sound that was recorded on the set.

Digital marketing (TALVI)

For TALVI, digital marketing means the combination of Digital Content Creation (DCC), Digital multi-channel Communication (DMC) and global Internet marketing (IM). Digital Marketing = DCC + DMC + IM

Director’s cut

Director’s cut is a specially edited version of a film, and less often TV series, music video, commercials or video games, that is supposed to represent the director’s own approved edit.

DMA Market

DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMAs are usually counties (or sometimes split counties) that contain a large population that can be targeted, such as New York City, Los Angeles or Chicago.

DMC – Digital Multi-Channel Communication (TALVI)

Digital multi-channel communication is a term for actions that combines multiple digital channels, utilizes unique benefits of Internet and Web 2.0 and uses DCC -digital content creation to create value to the audience in the marketing or corporate communications.

Dolby Digital

Dolby Digital is the marketing name for a series of lossy audio compression technologies developed by Dolby Laboratories.

DPX

Digital Picture Exchange (DPX) is a common file format for digital intermediate and visual effects work and is an ANSI/SMPTEstandard (268M-2003).

DV

Digital Video (DV) is a digital video format created by Sony and launched in 1995, and, in its smaller tape form factor MiniDV, has since become a standard for home and semi-professional video production; it is sometimes used for professional purposes as well, such as filmmaking and electronic news gathering (ENG).

Editing

Editing is the process of selecting, assembling, arranging, collating, trimming, structuring, and splicing-joining together many separate camera takes of exposed footage into a complete, determined sequence or order of shots that follows the script.

EDL

E.D.L. – stands for Edit Decision List. It is used by the negative cutter when you have cut digitally, in order to conform the original without the usual workprint.

Email Service Provider (ESP)

Outside companies like mobileStorm that send bulk emails on behalf of their clients to prevent their messages as being labeled as spam or blocked entirely.

False Positives

Legitimate messages being labeled as “spam” Can cost companies potentially millions in potential lost revenue if not dealt with correctly.

FCP

Final Cut Pro is a professional non-linear editing software application developed by Apple Inc.

Foley

Foley – The recording of custom sound effects during post production in the same way that dialogue is dubbed. The term comes from the name of its inventor.

FPS

Frame rate is most often expressed in frames per second (FPS) and in monitors as Hertz (Hz).

Frame

In film, video production, animation, and related fields, a frame is one of the many still images which compose the complete moving picture.

Frame rate

Frame rate, or frame frequency, is the measurement of the frequency at which an imaging device produces unique consecutive images called frames. The term applies equally well to computer graphics, video cameras, film cameras, and motion capture systems. Frame rate is most often expressed in frames per second (FPS) and in monitors as Hertz (Hz).

GPRL

The Global Permanent Removal List consists of records that are automatically removed from a particular database. Almost all email service providers (ESP) or multi-channel messaging companies maintain these lists for their clients.

GUI widget

In computer programming, a widget (or control) is an element of a graphical user interface (GUI) that displays an information arrangement changeable by the user, such as a window or a text box. The defining characteristic of a widget is to provide a single interaction point for the direct manipulation of a given kind of data. Widgets are basic visual building blocks which, combined in an application, hold all the data processed by the application and the available interactions on this data.

Instant Messaging

Instant messaging (often shortened to IM) is a type of communications service that enables you to create a kind of private chat room with another individual in order to communicate in real time over the Internet.

Keywords

Used in conjunction with SMS messages. A user types a short code and matching keyword in order to be added to a mobile club or database.

Landing page

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Masking (in art)

Masking, protecting a desired area from change during production.

Matte

Mattes are used in photography and special effects filmmaking to combine two or more image elements into a single, final image. Usually, mattes are used to combine a foreground image such as actors on a set with a background image. In this case, the matte is the background painting.

Microsite

A mini Web site design to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.

Offline editing

Offline editing is the film and television production process in which raw footage is copied and edited, without affecting the camera original film or tape.

Online editing

Online editing is generally the final stage of video editing.

Open Rate

This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.

Personalization

Personalization gives you the ability to create a customized message for each person in your database. Can be addressed by first/last name, city, state, zip, etc.

Post-production

Post-production occurs in the making of audio recordings, films/movies, photography and digital art, videos and television programs. It is the general term for all stages of production occurring after the actual recording and ending with the completed work.

Rotoscoping

Rotoscoping is an animation technique in which animators trace over live-action film movement, frame by frame, for use in animated films.

RSS

RSS or Real Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.

RSS Reader

Application used to subscribe and monitor selected RSS content feeds.

SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

SEM

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

Short Code

A short code is a 5 digit number that is used to send and respond to text messages. They can either be a random set of numbers or a “vanity” number tied to a specific brand or number pattern.

SMS

SMS (Short Message Service) is a one-way text message sent via a cell phone. It is usually received via the subscribers’ text message inbox on their cell phone and can be a maximum of 160 characters per message.

Social Bookmarking

Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.

Spam

An email message that is unwanted by the recipient. Legitimate emails can sometimes be incorrectly identified as spam and is a growing problem.

Streaming Technologies

Communication channel such as video and audio that is accessed online. Can be a pre-stored clip to access as well as a live feed that is streamed like an online broadcast.

Subscriber

A person who signs up to receive messages from a particular company or entity.

Targeting

Targeting allows you to send a message to people based on specific criteria from your subscriber database.

Texture mapping

Texture mapping is a method for adding detail, surface texture, or colour to a computer-generated graphic or 3D model.

Title sequence

A Title sequence generally refers to the method by which cinematic films or television shows present their title, key cast and/or production members utilizing conceptual visuals and sound. It should not be confused with opening credits which are generally nothing more than a series of superimposed text.

Voice Broadcast

Sending a pre-recorded voice messages to a large set of phone numbers at the time same. Can either be a voice call (meaning the recipient must answer the call for the message to play) or voice mail (meaning the message will play only if the recipient doesn’t answer )

Widget

A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop of a PC or Mac using software such as Apple’s Dashboard software or Yahoo! Widgets Engine.